2022 was a monumental year for Absolute Media Labs. We didn’t just move to a new location, we upgraded to a state-of-the-art facility filled with cutting-edge technology. Our new space boasts a massive 350 tile LED wall and a sprawling green screen that will blow your mind. With the adoption of Unreal Engine, Mo-sys, and Stype workflows, we’re able to bring your vision to life like never before. And we’re proud to announce that we’ve assembled a team of talented Unreal Engine artists to help us do it. But that’s not all – we’re also in the process of re-branding as Absolute Media Labs, so that you can easily spot us on the cutting edge of media innovation. Get ready for a whole new world of creative possibilities with Absolute Media Labs.
Absolute Media Labs have been busy crafting unforgettable experiences that seamlessly blend real life and virtual reality! For the upcoming Creed III movie release, they worked on Live streams & Virtual Productions, bringing an entirely new level of excitement and engagement to the movie release. As true masters of the art of innovation, they’re also developing a project with Google using the Vicon tracking system, although we can’t divulge too much about it yet! And who said you can’t hit the beach in the middle of a pandemic? Absolute Media Labs staged a beach-based 3 hour live stream for Jackery that had viewers feeling like they were right there, toes in the sand and all. With ALP & Absolute Media Labs bringing their magic to the virtual realm, it’s clear that virtual experiences will never be the same again!
Burbank Studio LED Volume
Introducing an innovative solution for bringing your imagination to life – the state-of-the-art virtual production LED volume located in the heart of Burbank. Say goodbye to the limitations of traditional sets and get ready to create stunning large-scale scenes that truly captivate your audience. With a perfect blend of virtual and practical elements, this versatile space is the ideal choice for all kinds of productions, from Esports tournaments and live game shows to talk shows and car commercials. Let your creativity run wild and give your brand the edge it deserves with this cutting-edge technology that pushes the boundaries of possibility.
CANDY CRUSH
Welcome to the future of entertainment! As technology continues to evolve at lightning speed, the world of gaming and esports is undergoing a transformation unlike anything we’ve seen before. With so many incredible advancements in virtual reality, it’s hard to keep track of what’s next. But fear not, because there are pioneers out there pushing the boundaries and setting the bar higher than ever before.
One such group is Absolute Media Labs, along with their visionary clients. Together, they have taken agency-based marketing to the next level with their groundbreaking project, utilizing the latest in VR technology. The end result? A mind-blowing experience that puts you right in the center of the action, immersing you in a world so lifelike, you’ll forget it’s not real.
As esports and live streaming continue to gain popularity, this cutting-edge technology creates endless opportunities for gamers to take their skills to the next level. Whether you’re a die-hard fan or a casual observer, there’s no denying the thrilling world of virtual reality gaming. So buckle up, friends, because the future is now, and it’s a wild ride.
The Challenge – When the agency and brand approached our client with a Kloe Kardashian-hosted, Multi-City live capture of a gaming competition for King’s Candy Crush, Our client knew that the creative had to live up to the caliber of the content. With this in mind, our client pitched the concept of virtual reality live production. The project was further complicated by the fact that all 10 contestants would be located in their homes So all of their feeds along with their gameplay would have to be remoted into the studio and then tied into the virtual set. This project had to have more eye candy (Yes, Pun Intended) than anything else created to date.
The Challenge – When the agency and brand approached our client with a Kloe Kardashian-hosted, Multi-City live capture of a gaming competition for King’s Candy Crush, Our client knew that the creative had to live up to the caliber of the content. With this in mind, our client pitched the concept of virtual reality live production. The project was further complicated by the fact that all 10 contestants would be located in their homes So all of their feeds along with their gameplay would have to be remoted into the studio and then tied into the virtual set. This project had to have more eye candy (Yes, Pun Intended) than anything else created to date.
The Virtual Reality Sets – Although virtual sets have been around for many years, it’s only since The Mandalorian shocked the entertainment industry and proved that the future of production is already here. Not only is the technology for building incredible virtual sets been proven out and is now stable enough for large format projects, but the Mo-sys camera tracking systems have also been able to provide smooth tracking and Jib shots while still keeping the production on schedule and able to achieve the highest quality productions on a fraction of the price of what this would have been possible only a few years ago.
The Remote Guests – We created multi-camera live remote captures and live streams throughout the pandemic; this project was a little more challenging. This production required the capture of each player and a need to bring in the gameplay simultaneously. Since this was a competition, we had judges who needed to watch the match while it was going down live. All of this was achieved with the combination of VMix, OBS, Cell Phones, Computers, Lights, Mics Elgato capture devices. That all had to be drop-shipped to the contestants 24 hours before the competition. This was challenging, and yet, in the end, all of the Contestants had a fantastic time end are in footage will speak for itself.
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MADDEN 2022
For this title, we knew we had to bring our A-game. It had to be something that was “Super Bowl” worthy. Our task as described by the client was very easy for our team to conceptualize. Friday night fights meet a halftime show.
Watch Madden 2022 Marchan Lynch vs Little Dickie Exclusively on You-Tube
The Challenge The first thing that we realized when creating this virtual set is that we only had less than seven days from start to finish. That in itself was really what created the pressure for our team to not only create the set, back the lights into the set, and design the camera moves.
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ARENA OF ARSHA (E-Sports Competition)
This project was such a fun challenge to create. The ALP team had the freedom to envision all aspects of the creative layout of the set and the camera moves while still adhering to the client’s stick guidelines around the gameplay.
The Challenge This E-Sport head-to-head competition had to look amazing while bringing the entire project in at a budget that would typically be less than our set design. We quickly realized that we would need to use a virtual reality simulation software to avoid the cost of Jib Ops, Steady Cam Ops & Camera Slider Ops not to mention the Spider Camera and Spider Cam op. Whilst this simulated software does not work in all cases it did allow our team to provide all of the motion tracking elements we were after at a fraction of the cost.